New CEO for Austin software company Bloomfire


Austin software startup Bloomfire has hired a tech industry veteran to lead the company’s next stage of growth.

Bob Zukis, who previously was an advisory partner at PricewaterhouseCoopers, replaces Bloomfire CEO Craig Malloy, who left the company in February.

Malloy rejoined videoconferencing company LifeSize Communications, where he served as CEO until the company was acquired in 2009 for $405 million by Logitech International SA.

Founded in 2010, Bloomfire sells software that lets employees share information and work together online. Bloomfire lets workers create and post content, including text documents, photos and video, ask and answer questions and find and follow team experts. The idea is to take the information that is often shared in one-on-one emails or phone calls and make it available to anyone who needs it.

Zukis is author of Social Inc., a book that argues that the business sector is the next big market for social technology. Prior to Bloomfire, he spent 30 years at PricewaterhouseCoopers, where his roles included helping companies adapt to new technologies and break into new markets.

Zukis said he was drawn to the company because “it’s reinventing how companies collaborate and get things done. I’m excited about the opportunity to come in and play a part in helping them achieve it.”

The company has raised $18 million from Austin Ventures and RedPoint Ventures of Silicon Valley, and will likely pursue another round of funding this year, Zukis said.

Bloomfire’s cloud-based service, which can be accessed from any web-based device, including PCs, laptops, tablets and smartphones, costs $12 per user per month, with discounts for long-term contracts.

The company’s 350 customers include Volkswagen, True Value, Whole Foods and Bechtel.

Bloomfire doesn’t disclose financial information, but Zukis said revenue grew 261 percent in 2013 compared with the previous year.

The 30-person company, which is headquartered on West Sixth Street, recently added a direct sales team and is hiring in sales, product management and development.


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