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Liquidation Channel bringing local jewelry to world audience

Gay Isber isn’t a household name just yet.

But if executives with the Liquidation Channel have their way, that’ll soon change.

The Austin-based home shopping network, which has 400-plus employees and reaches 72 million homes via agreements with cable and satellite providers, has high hopes for Isber, a jewelry designer who calls Hutto home.

“We have a team that’s always out there looking for designers,” said Suraj Prasad, a buyer for the Liquidation Channel. “We actually found her on the Web. She’s very positive and very passionate about her jewelry. She’ll relate so well to our customers, no doubt.”

The channel plans to roll out an assortment of Isber’s creations as soon as the end of April, the start of what all involved hope will be a long, successful relationship.

“I’m very blessed,” said Isber, who is known as “Sugar” to her friends. “This is a perfect marriage. My dream came true in two seconds. When they called, I could have just jumped through the phone.”

The Liquidation Channel has a heavy focus on jewelry, which accounts for about 85 percent of its offerings, according to director of sales and programming Heather Hamilton. The rest of the network’s merchandise is lifestyle-focused, such as scarves and handbags.

The channel broadcasts live 24 hours a day, taking off just one day – Christmas – each year.

“We have something for everyone,” Hamilton said. “We’re so excited Gay is joining our family.”

Isber’s designs have been available around Central Texas for years – she teaches several jewelry-making classes at Austin Community College and even had her own store for a while – but the Liquidation Channel deal promises to infinitely increase her customer base.

That’s why the network took her on a two-week trip to places like India and China to source materials needed to produce her new line.

“It was so cool,” Isber said. “They rolled out the carpet for me like you wouldn’t believe.”

Isber said they came up with about 200 possible designs on the trip, which will be produced in one of the Liquidation Channel’s facilities.

“We’re vertically integrated … everything from mines to market,” Prasad said. “We cut out the middleman. That’s why our prices are phenomenal.”

Prices haven’t been finalized yet, but Isber’s line for the Liquidation Channel is expected to start around $30, with nothing higher than $300.

“She’s the only designer we’ve selected after just one meeting,” Prasad said. “She presented extremely well.”

Isber said her creations – everything from chunky necklaces and rings to beaded bracelets – are largely inspired by classic pieces of jewelry she’s studied over the years.

“I’ve seen a million pieces, easily,” she said. “I’m always searching, always looking. I’m obsessed. I just love classic jewelry with a twist.”

That jewelry come together in a small studio tacked onto the back of her home. Large windows let in natural sunlight, which bounces off pieces in progress. Even with her newfound success and international exposure, Isber said she plans on staying humble.

“I’m their customer. I’m just like everybody else,” she said. “I worked really hard to get to this point. I’m constantly working. I love what I do. It’s been fun, this whole journey I’m on.”

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