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Lamar Union project filling out tenant lineup

A mixed-use project going up in South Austin has landed a number of new retail and restaurant tenants, the developer said.

Lamar Union, at South Lamar Boulevard and Treadwell Street, is now 87 percent leased, said South Carolina-based Greystar, the company spearheading the project.

Designed by Austin architect Michael Hsu, Lamar Union has 86,000 square feet of first-floor retail and restaurant space.

Most of the shops, restaurants and 443 apartments are expected to come online late this year. But the project’s anchor tenants – an Alamo Drafthouse and the Highball, a bar and entertainment venue affiliated with Alamo – will open this summer, founder Tim League told the American-Statesman.

Alamo Drafthouse and the Highball are the project’s only two tenants who were a part of Lamar Plaza, the 1950s-era shopping center Greystar acquired in September 2012 and razed a few months later to make way for Lamar Union.

The theater will make its debut several months later than the fall 2013 opening date initially announced. That, League said, was due to unforeseen complications that arose during construction.

“It seems like everywhere I go, people are asking when we’re going to reopen,” League said. “We’re almost there.”

The new Alamo will have nine screens, three more than before. It will also have a larger lobby, League said.

“We tried to keep as much of the look and feel of the old Alamo as possible,” League said. “For instance, in the lobby, we kept the alien invasion theme people have been used to seeing for years now.”

Lamar Union tenants who have signed on in recent weeks, according to Greystar, include Jose Luis Salon, Resolute Fitness: Cycling and Yoga, Boardlife, Service Menswear and Optique Eyewear.

Jose Luis Salon and Service Menswear are both expanding in Austin, each adding a second location.

Meanwhile, the Austin store will be the first for Boardlife, which sells skater gear, bikes and a variety of athletic apparel.

“Boardlife is excited to be bringing our lifestyle boutique to the Austin market,” owner John Klutznick said. “We selected Lamar Union because of its energetic and vibrant tenant mix and great central location.”

Several restaurants are also part of the development, including Daily Juice, Caffe Medici coffeehouse, VOX Table, River City Market and the state’s first Shake Shack, a national burger-and-shake chain with a cult following.

“We’re thrilled to plant our feet in the great state of Texas,” Shake Shack CEO Randy Garutti said. “Austin embraces all of the important things in life – food, music, community and culture – and we’re excited to be at Lamar Union, a site that puts us in the heart of it all.”

Also at Lamar Union, Emmett and Lisa Fox, owners of Asti and Fino, plan to roll out Cantine, a new restaurant concept. Local chef David Garrido and the team behind J. Black’s are planning two new-to-Austin restaurant concepts, as well.

“The Lamar Union tenants are some of the finest brands and names in Austin and the country,” Greystar’s Derek Brown said. “We’re excited to be working with them all.”

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