You have reached your limit of free articles this month.

Enjoy unlimited access to myStatesman.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myStatesman.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myStatesman.com.

In February TV ratings, KXAN wins mornings, evenings


Highlights

At 4:30 a.m., KXAN and KVUE tied, while KVUE is home to Austin’s top-rated midday newscast.

KXAN is one of the highest-rated NBC affiliates in the country, the station said.

KXAN continues to be Austin’s No. 1 choice for TV news, winning virtually every head-to-head competition in February, according to the latest Nielsen ratings.

The city’s NBC affiliate took the top spot at 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m.

At 4:30 a.m., KXAN and KVUE tied, while KVUE is home to Austin’s top-rated midday newscast.

KXAN’s margin of victory, in most cases, was well into the double digits, averaging 54 percent more viewers than the second place station. Its 6 p.m. newscast had 80 percent more viewers than the No. 2 station and was watched by more people than the No. 2 and No. 3 stations combined.

Those numbers make KXAN one of the highest-rated NBC affiliates in the country, the station said.

“Each story KXAN investigated in February uncovered valuable information viewers couldn’t get anywhere else,” KXAN news director Chad Cross said. “This critical reporting affects your investments, safety and well-being. Viewers trust KXAN as their source for local news because we focus on what affects their lives.”

In primetime, NBC was the English-language network to beat in February, followed by CBS, ABC, Fox, The CW and then MyNetworkTV.

February Nielsen ratings

Each ratings point equals 7,712 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

KXAN: .5 / 6 / 3,856

KVUE: .5 / 6 / 3,856

KTBC: .3 / 3.3 / 2,314

KEYE: .1 / 1.3 / 771

5 a.m.

KXAN: 1.4 / 12.5 / 10,797

KVUE: 1 / 8.9 / 7,712

KEYE: .7 / 6.1 / 5,398

KTBC: .6 / 5.2 / 4,627

6 a.m.

KXAN: 2.7 / 16.2 / 20,822

KVUE: 1.8 / 10.7 / 13,882

KTBC: 1.7 / 10.1 / 13,110

KEYE: .8 / 5.1 / 6,170

7 a.m.

KTBC: 2.3 / 11.2 / 17,738

KNVA: .3 / 1.4 / 2,314

8 a.m.

KTBC: 2.1 / 9.2 / 16,195

9 a.m.

KTBC: 1.9 / 8.1 / 14,653

KEYE: .9 / 3.9 / 6,941 (‘We Are Austin’)

11 a.m.

KVUE: 2.6 / 10.1 / 20,051

Noon

KXAN: 2.1 / 7.9 / 16,195

KTBC: 1.2 /4.6 / 9,254

12:30 p.m.

KXAN: 1.4 / 5.4 / 10,797 (‘Studio 512’)

5 p.m.

KXAN: 5.6 / 14.7 / 43,187

KVUE: 3.7 / 9.7 / 28,534

KTBC: 2.5 / 6.2 / 19,280

KEYE: 1.6 / 4.1 / 12,339

6 p.m.

KXAN: 7.2 / 16.5 / 55,526

KVUE: 4 / 9.1 / 30,848

KEYE: 1.7 / 3.8 / 13,110

6:30 p.m.

KEYE: 1.6 / 3.3 / 12,339

9 p.m.

KTBC: 3 / 5.3 / 23,136

KNVA: .8 / 1.4 / 6,170

9:45 p.m.

KNVA: .6 / 1.1 / 4,627 (‘KXAN Sports: More Than the Score’)

10 p.m.

KXAN: 6 / 11.8 / 46,272

KVUE: 4 / 7.9 / 30,848

KEYE: 3.1 / 6 / 23,907

KTBC: 2.4 / 4.7 / 18,509



Reader Comments ...


Next Up in Business

Business Digest: Austin-area gasoline prices edge higher

FUEL Austin-area gas prices rise 2 cents Austin-area gas prices rose by 2 cents per gallon this week, according to auto club AAA Texas. The average local price for a gallon of regular gasoline rose to $2.09, according to AAA Texas. The price this week is 29 cents more than the same week last year, when the average price per gallon was $1.80, according...
Is it time for a switch?

Nintendo has always done things its own way, and the Switch is no different. With one foot firmly in the home console space and the other in the handheld space, the Switch offers a unique experience that lets you play where you want without much hassle. For me, this makes it the most interesting Nintendo console in a decade. Yes, there are some gimmicky...
Business Digest: AT&T says data usage doubled during SXSW

SOUTH BY SOUTHWEST AT&T: SXSW data usage doubled since 2015 AT&T users attending South by Southwest this year used more than 86.36 terabytes of data, the company said. That’s equivalent to 247 million selfies or streaming music for 122,000 straight days, according to AT&T. This year’s figure is more than double the data used just two years...
Head of Austin’s Hispanic chamber leaving for national post
Head of Austin’s Hispanic chamber leaving for national post

Mark Madrid, president and CEO of the Greater Austin Hispanic Chamber of Commerce, has resigned to take a new position elsewhere, the organization said Wednesday. Madrid, who joined the chamber in 2014, has been named executive director of the Latino Business Action Network. Under his leadership, the Greater Austin Hispanic Chamber of Commerce was...
Promoting Texas’ oil, gas industry

From left, Chris Ryan, Gabriel Briseno and Casey Abate with Cheniere Energy Partners offered demonstrations with liquefied natural gas during Texas Energy Day at the Texas Capitol on Wednesday. The event was intended to promote Texas oil and gas industry and to showcase industry technologies. RALPH BARRERA/AMERICAN-STATESMAN
More Stories