Events company plans to rehab 70-year-old North Austin building


An Austin events company plans to breathe new life into a 70-year-old North Austin building.

Red Velvet Events said this week it has acquired the 11,579-square-foot building at 7121 N. Lamar Blvd., and is planning a major renovation project to transform the space into the company’s new headquarters.

Texas Discount Furniture previously occupied the site, which is near Capital Metro’s Crestview rail station. Several new retail and residential projects are planned or already under construction in the area, and Austin Community College’s new Highland campus — at the former Highland Mall — is also nearby.

A purchase price wasn’t disclosed. The Travis Central Appraisal District valued the property at $900,000 in 2016.

Red Velvet Events owner Cindy Lo said she was initially looking for space to lease, but had trouble finding a spot in North Central Austin that was big enough to accommodate her growing company. That’s when the opportunity to buy the North Lamar Boulevard property presented itself.

“All of the pieces started to click. It’s an opportunity to revitalize an empty building in my neighborhood and truly own the design and feel of my company’s workspace,” she said. “The prominent address on North Lamar is the cherry on top.”

The company, which has 25 employees, is currently based out of the Plaza 7000 office building, at 7000 N. MoPac Blvd. (Loop 1).

Magic Architecture and DKC Construction Group are handling the renovation project, which is expected to wrap up this fall.

Chad Jewell of Austin Office Space represented Lo, while CBRE’s Eric DeJernett and John Heffington represented the seller of 7121 N. Lamar Blvd., ALP Lamar LLC.



Reader Comments ...


Next Up in Business

Up the Ladder

Finance Banker’s Toolbox has named Max Thoene chief operating officer. Government The Texas County & District Retirement System has named Casey Wolf chief investment officer. Health care The Austin Healthcare Council has named Mini Kahlon board chair and Charles Barnett board vice chair. Technology SecureLink has named Chip Pate chief financial...
Top Local Business Stories of the Week
Top Local Business Stories of the Week

3M DEAL 3M to sell Austin unit to Corning in its latest local downsizing: Industrial and consumer products company 3M continues to reduce its Austin footprint, announcing plans to shed a unit based here that makes bandwidth and optical fiber devices for the telecommunications sector — six months after it reached a separate deal to sell its main...
Pair of retail developments planned for Georgetown
Pair of retail developments planned for Georgetown

Two large retail developments, one including an Italian-themed village, are headed to Georgetown at Interstate 35 and Texas 29. Wolf Lakes Village is a proposed 164-acre retail/residential community with arched bridges, a plaza, three lakes and a wedding chapel planned for the northwest corner of the highways’ intersection. It also will feature...
11 rookie mistakes to avoid during the first year of your new job
11 rookie mistakes to avoid during the first year of your new job

Whether you're in your first job straight out of college or are a seasoned professional starting with a different company, your first year can set the tone for success or failure.    Early mistakes can be difficult to overcome and can torpedo your career in the longer term. Each office has its own way of doing things, and it's part of your...
1 year in, Domain Northside development is a hit
1 year in, Domain Northside development is a hit

Bigger and better than anything Central Texans had seen before. That was the goal when Austin-based developer Endeavor Real Estate Group set out to plan Domain Northside, the third – and final – phase of the Domain mixed-use project in North Austin. PHOTOS: Domain Northside turns 1 One year after the first wave of businesses opened their...
More Stories