Developer plans 3,200-home project for Baby Boomers in San Marcos


Brookfield Residential Properties broke ground Thursday on an estimated $1 billion development in San Marcos that, once completed, will have 3,200 houses for people ages 55 and older.

The development, called Kissing Tree, will be on 1,332 acres at Hunter and Centerpoint roads, across Interstate 35 from the San Marcos outlet malls. Brookfield said the project’s name hearkens to Sam Houston’s gubernatorial speech in 1857 by an oak tree in San Marcos, where the story goes that he famously kissed several women who presented him with a Texas flag.

Kissing Tree will be the first age-restricted development in San Marcos, said Edjuan Bailey, vice president of sales and marketing for Brookfield Residential, a North American land developer and homebuilder. The project will be built in phases over the next 10 years or so, he said.

Homes are expected to be priced from about $250,000 to $500,000, Bailey said.

Brookfield plans to have model homes on the ground later this year. About 248 homes are slated for the first phase, with the project expected to take 10 years or so to be completed, Bailey said.

With an average price of $300,000 for 3,200 homes, the project is estimated to be close to $1 billion, he said.

The first homes could be ready for residents by the last quarter of this year or early next year. In addition to developing the project, Brookfield Residential will build the houses.

Amenities will include 15 miles of hiking trails, a biergarten, a community kitchen, an indoor/outdoor bar, tennis courts, an 18-hole golf course and an 18-hole putting course. Hundreds of acres will be reserved for parks, trails and green space, Brookfield officials said.

Eldon Rude, an Austin-based housing market consultant who has done extensive work for Brookfield, said he has been on the site and has monitored Brookfield’s plans as they have moved through the development process.

“They have done extensive research on their targeted audience as they have approached the ground breaking, and they have a proven track record of executing successful projects. I expect Kissing Tree to be no different,” said Rude, who is not working as a consultant on the Kissing Tree project.

Rude said that while San Marcos historically has not seen a significant level of single-family construction — it has had about 200 to 300 new home starts over the last several years — “Kissing Tree will represent a very different type of community for the area that is primarily targeted at an audience that currently lives outside the area.”

“The project’s combination of Texas hill country terrain, the amenities planned for the community, its proximity to Austin and San Antonio, as well as the rapidly growing baby boomer population in Texas should combine to make Kissing Tree a success,” Rude said.

In Southeast Austin, Brookfield Residential is developing Easton Park, a large subdivision underway at McKinney Falls Parkway and East William Cannon Drive. Easton Park has become the subject of controversy at Austin City Hall over an affordable housing deal in which in which millions of dollars in fees, including water and wastewater fees, were waived to ensure that hundreds of homed in the community would be permanently affordable to low-income families.

Some City Council members and city water officials said they were in the dark about the deal, which was struck between the developer and staffers in Mayor Steve Adler’s and Council member Delia Garza’s offices.


Reader Comments ...


Next Up in Business

Visa joins other credit cards in getting rid of signature requirement
Visa joins other credit cards in getting rid of signature requirement

The days of signing the receipt after a credit card purchase are numbered. Visa, the largest U.S. credit card issuer, became the last of the major credit card companies to announce its plan to make signatures optional. Visa announced it will get rid of its signature requirement for cards with EMV chips starting in April. EMV — which stands for...
A sampling of then newest technologies being rolled out for consumers
A sampling of then newest technologies being rolled out for consumers

With 2.754 million square feet of showroom floor space just about everything imaginable was on display at the recent Consumer Electronics Show in Las Vegas. It’s an impossible task to see it all but here’s a sampling of new, useful products of the thousand or so I saw on display, ——— Hanwha Techwin America showed off the...
Wearables get smaller and smarter
Wearables get smaller and smarter

First there were fitness wearables. Then the focus turned to fashionable wearables. The latest evolution, seen throughout this year’s CES in Las Vegas: more functional, futuristic — and sometimes far-fetched — wearables. Wrist-worn wearables were a huge hit at the trade show four years ago, as tech makers showed off fitness trackers...
AI programs beat humans in a Stanford reading test
AI programs beat humans in a Stanford reading test

First, they beat us at chess. Then it was Go. Now it’s basic reading comprehension. The robots are coming. Two artificial intelligence programs created by Chinese e-commerce giant Alibaba and Microsoft beat humans on a Stanford University reading comprehension test, Alibaba said recently. Alibaba took the honors as creator of the first program...
‘Gorogoa’ is as much a work of art as it is a puzzle game
‘Gorogoa’ is as much a work of art as it is a puzzle game

Part of what makes a good puzzle game is the inevitable “ah-ha” moment, the sense of accomplishment you get as you fit all the pieces together. “Gorogoa” is replete with these satisfying moments, enhanced by gorgeous hand-drawn visuals that pull you into its surreal world. “Gorogoa” is a tile-based puzzle game developed...
More Stories