You have reached your limit of free articles this month.

Enjoy unlimited access to

Starting at just 99¢ for 8 weeks.


  • ePAPER

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks


Welcome to

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on

Can new Sheraton be ‘game-changing project’ for Georgetown?

A new luxury hotel in Georgetown is expected to help lure more conventions – a lucrative sector of the travel industry that officials say has largely bypassed the city in recent years.

The 222-room Sheraton Georgetown Texas Hotel & Conference Center, at 1101 Woodlawn Ave., welcomed its first guests July 28, giving the city 30,000 square feet of meeting space – including a 16,000-square-foot ballroom – to accommodate business travelers.

Two developers – Hines and Novak Brothers – teamed up to make the project a reality.

Previously, Georgetown didn’t have much in the way of higher-end lodging options, Novak Brothers founder and CEO Jeff Novak said, prompting companies to hold their functions in nearby communities, such as Austin and Round Rock.

The city’s other hotel options include a Hampton Inn & Suites, a Holiday Inn Express & Suites and a Best Western Plus, among others.

“Where could we host corporate executives? They’d end up at a limited-service hotel,” Novak said. “There’s nothing wrong with those hotels, but that wasn’t the experience we were looking to sell. Now, we’ve set a new standard of service and luxury in Georgetown.”

Aside from the meeting and event space, the Sheraton’s other amenities include a heated outdoor pool and fitness center.

The Georgetown Convention and Visitors Bureau plans to step up its marketing efforts now that the Sheraton is up and running, tourism manager Cari Miller said.

“With the addition of the new hotel and conference center, we can now promote Georgetown as a meeting and conference destination,” she said. “Georgetown … is the perfect location for a wonderful meeting experience.”

The hotel is part of a larger development, called The Summit at Rivery Park, that will include residential, retail and entertainment components. Georgetown Mayor Dale Ross calls it a “game-changing project” for the city.

“This project is positioned for the highest level of success,” he said.

In its first week of operation, Sheraton general manager Rita Healy said the hotel is already being embraced by tourists, as well as area residents eager to check out its food and drink options: Jack’s Lounge and Brix and Ale.

Brix and Ale serves breakfast, lunch and dinner, while Jack’s Lounge features an assortment of wines and craft cocktails.

“I truly believe we have something for everyone,” said Healy, who arrives in Georgetown after a stint at a Westin resort in Tucson, Ariz. “It’s been great to finally welcome guests into the building, to see their smiling faces in the lobby and to hear their laughter in our lounge. Everything so far has been amazingly smooth.”

So smooth, in fact, that Novak says he’d like to open similar hotels elsewhere.

“My brother and I are more proud of this than just about anything we’ve done,” he said. “It blows my mind every day when I’m driving on the freeway and see it. I’m super proud of it.”

Reader Comments ...

Next Up in Business

Up the Ladder

Banking & finance Chase has named Marcus Kline vice president and Austin-area manager of business banking. Community The Greater Austin Hispanic Chamber of Commerce has named Luis Rodriguez president and chief executive officer. Manufacturing & retail Factory Mattress has named Sarah Johnson chief financial officer. Technology Umbel has named Mike...
Have a great workplace? Let us know

Help us spread the word about the best places to work in Austin. Nominations remain open for the American-Statesman’s 2017 Top Workplaces of Greater Austin project, with the nomination deadline extended until July 7. The project recognizes employers that stand for the best in leadership, vision, an employee-centered culture and other qualities...
If Social Security overpays you, you’re still on the hook

Suppose Social Security makes a mistake in determining your benefits. Guess what? Their mistake becomes your mistake, and they will bill you for any amount they overpaid you, even if they told you the benefits in question were yours to collect. This happened to the husband of a woman who I’ll call Dana to protect her identity. Let me call her...
‘Jenga tower’ starting to make mark on Austin’s skyline
‘Jenga tower’ starting to make mark on Austin’s skyline

This week, some Austinites might have noticed a change on the downtown skyline. Construction has progressed to the point that the Independent — nicknamed the “Jenga tower” — has started taking on elements of its defining look as the 58-story condominium project rises toward its place as the city’s tallest building...
Report: Walmart won’t make rival bid for Whole Foods
Report: Walmart won’t make rival bid for Whole Foods

A week after Amazon unveiled plans to acquire Austin-based Whole Foods Market in a deal valued at $13.7 billion, Walmart has decided it won’t put in a rival bid, according to published reports. The Bentonville, Ark.-based retail giant is one of several companies that had reportedly been looking at trying to match or beat Amazon’s $42-per-share...
More Stories