California company acquires 2 Austin tech firms


A Los Angeles-based company has acquired a pair of Austin tech firms.

Ziff Davis, the digital media subsidiary of J2 Global, said Thursday that it has purchased deals website Offers.com. J2 Global also bought MX Toolbox, which specializes in email security.

Both companies have offices in Northwest Austin.

In addition to Offers.com and MX Toolbox, J2 Global said it also has purchased Australian Web hosting company Ausweb and On Demand Recovery, a cloud-backup firm based in the United Kingdom.

Purchase prices were not disclosed.

“J2’s (mergers and acquisitions) program ended 2015 on a very high note,” J2 CEO Hemi Zucker said in a written statement. “We are committed to drive growth globally, in part through acquisition, and completed 24 acquisitions in 2015 with that objective in mind. We are pleased to welcome our new business colleagues and customers around the world.”

Offers.com, which was founded about seven years ago, will continue to be based in Central Texas, founder and CEO Steve Schaffer told the American-Statesman. His company currently has 58 employees – all based in Austin – and is looking to grow by adding marketing professionals and developers.

“We’ve been approached a lot over the years,” Schaffer said. “There’s been a lot of interest in the company. This time, it was a great fit. They saw an opportunity to take us to the next level.”

Each month, Offers.com reaches more than 5 million unique visitors through its website and mobile app, offering discounts at a variety of well-known businesses, including Expedia, Macy’s, Sears and Verizon.

“We’ve been growing every year and profitable every year,” Schaffer said. “We have a great team. That’s where success comes from, hiring the right people.”

The site appeals to a younger demographic, Schaffer said, with women making up about two-thirds of visitors.

“We focus on offers and coupons and deals that actually work,” Schaffer said. “There’s a lot of sites in our space that just throw up whatever.”

In addition to its newest acquisition, Ziff Davis’ other holdings include PC Magazine, IGN Entertainment and AskMen.com.

“There’s a trend of merging content and commerce,” Schaffer said. “They’re a big publisher. Their focus is on quality editorial content. Everyone here’s excited. Everyone likes the idea of being a part of other websites. There’s a lot more we can offer our partners.”


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