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Austin software firm Revionics acquires Israeli company

Austin-based Revionics, which sells software that helps retailers optimize pricing, has acquired Marketyze, an Israeli software firm that also focuses on the retail industry.

Financial terms of the deal were not disclosed.

Founded in 2002 in Roseville, Calif., Revionics develops software that collects and analyzes retail data and helps stores set prices and make decisions about merchandise, promotions and price markdowns.

The company opened an office in Austin in 2012 and a year later it moved its headquarters to Central Texas.

Based in Ra’anana, Israel, Marketyze was founded in 2011 and sells software that is used to make pricing, inventory and merchandising decisions. Marketyze operates sales offices in Arizona and Florida.

Company executives declined to disclose how many employees Marketyze has.

“We are rounding out what was a transformative year with the addition of Marketyze,” Marc Hafner, CEO of Revionics, said in a written statement. “This move will help us accelerate innovation, speed to market, sales velocity and market competitiveness while enabling retailers to leapfrog the competition.”

Revionics has more than 60 customers, including Dick’s Sporting Goods, Safeway and Tractor Supply Co.

Last December, Revionics announced a $30 million investment from Goldman Sachs to make an international expansion push and accelerate marketing and development efforts while preparing for an initial public offering.

Prior to that, the investment arm of Motorola Solutions Inc. invested $5 million in the company. Revionics has raised a total of $50 million.

Hafner said Revionics chose Goldman Sachs because of its track record funding fast-growing companies that are gearing up for IPOs. An IPO remains a possibility for Revionics, a spokewoman said Tuesday.

Revionics has about 175 employees, including 60 in Austin.

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