Austin TV ratings: KXAN, KVUE split the wins in May


Highlights

KVUE takes the top spot at 4:30 a.m., 5 a.m. and 6 a.m., according to Nielsen.

Evenings, KXAN continues to be the station to beat.

In the race to keep you informed before you head to work or school each morning, two Austin TV stations are duking it out for first place.

ABC affiliate KVUE and NBC affiliate KXAN have been relatively close in the pre-dawn hours for the past several years, with KXAN winning most head-to-head competitions. May was different, though, with KVUE taking the top spot at 4:30 a.m., 5 a.m. and 6 a.m., according to Nielsen.

“This win was all about teamwork,” KVUE president and general manager Kristie Gonzales said. “From the producers and staff behind the scenes, to the team you wake up to every morning, each person put their heart and soul into making ‘Daybreak’ the best morning newscast in Austin.”

KVUE also was home to the top-rated midday newscast.

Evenings, KXAN continues to be the station to beat, dominating at 5 p.m., 6 p.m. and 10 p.m. “KXAN News at 6,” for instance, draws more viewers than the second- and third-place stations combined.

In primetime, NBC was No. 1, followed by CBS, ABC, Fox, The CW and then MyNetworkTV.

May Nielsen ratings

Each ratings point equals 7,712 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .8 / 10 / 6,170
  • KTBC: .3 / 4.3 / 2,314
  • KXAN: .3 / 3.6 / 2,314
  • KEYE: .2 / 2.5 / 1,542

5 a.m.

  • KVUE: 1.2 / 12.5 / 9,254
  • KXAN: .9 / 9.6 / 6,941
  • KTBC: .7 / 7.6 / 5,398
  • KEYE: .6 / 6.1 / 4,627

6 a.m.

  • KVUE: 2.3 / 15.2 / 17,738
  • KXAN: 2.1 / 14 / 16,195
  • KTBC: 1.6 / 10.8 / 12,339
  • KEYE: .8 / 5.3 / 6,170

7 a.m.

  • KTBC: 2.1 / 10.9 / 16,195
  • KNVA: .3 / 1.5 / 2,314

8 a.m.

  • KTBC: 1.9 / 8.6 / 14,653

9 a.m.

  • KTBC: 1.6 / 7.3 / 12,339
  • KEYE: .8 / 3.6 / 6,170 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.2 / 9.5 / 16,966
  • KXAN: .8 / 3.4 / 6,170 (‘Studio 512’)

Noon

  • KXAN: 1.5 / 6 / 11,568
  • KTBC: 1 / 4.2 / 7,712

5 p.m.

  • KXAN: 4.9 / 13.6 / 37,789
  • KVUE: 3.9 / 10.9 / 30,077
  • KTBC: 2.5 / 6.8 / 19,280
  • KEYE: 1.3 / 3.7 / 10,026

6 p.m.

  • KXAN: 6.2 / 15.2 / 47,814
  • KVUE: 4.4 / 10.8 / 33,933
  • KEYE: 1.6 / 3.8 / 12,339

6:30 p.m.

  • KEYE: 1.7 / 4.1 / 13,110

9 p.m.

  • KTBC: 2.6 / 4.9 / 20,051
  • KNVA: .9 / 1.8 / 6,941

9:45 p.m.

  • KNVA: .8 / 1.4 / 6,170 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 5.3 / 10.8 / 40,874
  • KVUE: 3.5 / 7.1 / 26,992
  • KEYE: 2.5 / 5.1 / 19,280
  • KTBC: 1.9 / 3.9 / 14,653



Reader Comments ...


Next Up in Business

Up the Ladder

Finance Banker’s Toolbox has named Max Thoene chief operating officer. Government The Texas County & District Retirement System has named Casey Wolf chief investment officer. Health care The Austin Healthcare Council has named Mini Kahlon board chair and Charles Barnett board vice chair. Technology SecureLink has named Chip Pate chief financial...
Top Local Business Stories of the Week
Top Local Business Stories of the Week

3M DEAL 3M to sell Austin unit to Corning in its latest local downsizing: Industrial and consumer products company 3M continues to reduce its Austin footprint, announcing plans to shed a unit based here that makes bandwidth and optical fiber devices for the telecommunications sector — six months after it reached a separate deal to sell its main...
Pair of retail developments planned for Georgetown
Pair of retail developments planned for Georgetown

Two large retail developments, one including an Italian-themed village, are headed to Georgetown at Interstate 35 and Texas 29. Wolf Lakes Village is a proposed 164-acre retail/residential community with arched bridges, a plaza, three lakes and a wedding chapel planned for the northwest corner of the highways’ intersection. It also will feature...
11 rookie mistakes to avoid during the first year of your new job
11 rookie mistakes to avoid during the first year of your new job

Whether you're in your first job straight out of college or are a seasoned professional starting with a different company, your first year can set the tone for success or failure.    Early mistakes can be difficult to overcome and can torpedo your career in the longer term. Each office has its own way of doing things, and it's part of your...
1 year in, Domain Northside development is a hit
1 year in, Domain Northside development is a hit

Bigger and better than anything Central Texans had seen before. That was the goal when Austin-based developer Endeavor Real Estate Group set out to plan Domain Northside, the third – and final – phase of the Domain mixed-use project in North Austin. PHOTOS: Domain Northside turns 1 One year after the first wave of businesses opened their...
More Stories