- Gary Dinges American-Statesman Staff
Austin-based Kendra Scott LLC is heading overseas.
The company, which produces and sells jewelry popular with a wide swath of Americans including a number of A-list celebrities such as Lady Gaga and Taylor Swift, will open its first location outside the U.S. on Monday in London.
The “shop-in-shop” will be inside Selfridges, a high-end department store chain that got its start on London’s famed Oxford Street more than a century ago.
“This is such an exciting milestone in our journey and we cannot wait to meet our UK customers and welcome them into the Kendra Scott family,” founder Kendra Scott said. “When I started this brand almost 16 years ago in Austin, I never could have imagined that one day I’d be opening in Selfridges. London is such an incredible epicenter of fashion and design and we’re thrilled to soon be part of this inspiring community.”
The London outlet, debuting in time for the holiday season, will carry the same product assortment U.S. customers have become accustomed to over the years, including bracelets, earrings, rings and necklaces. It will also feature the retailer’s popular “Color Bar” which allows shoppers to customize jewelry to make it their own.
“We believe our customers are the heart and soul of our brand and we want to always offer a shopping experience that is unparalleled,” Scott said. “That is why we chose Selfridges in London. Their business was built on creating the best customer experience possible. Our decision to partner with Selfridges was not just based on where they were located, but who they are as a company and how they align with our values. I have no doubt that this will be a wonderful partnership.”
Scott started her business in 2002 with just $500, operating out of a spare bedroom at her Austin home. Today, it has grown into a billion-dollar entity with 75 stores and 2,000 employees.
Continued growth led Kendra Scott LLC to relocate its headquarters from South Congress Avenue to Lamar Central, a mixed-use project at West 35th Street and North Lamar Boulevard, about two years ago. It signed a 10-year lease for the building’s entire fourth floor, occupying 43,500 square feet of space.
Scott has made philanthropy a priority at Kendra Scott LLC, with the company planning to give back $5 million this year alone. Last year, Kendra Scott LLC donated more than $3.5 million and 75,000 pieces of jewelry to 3,500 charities.
“So much of our company’s success is based on what we stand for — the three core pillars of our company, which are family, fashion and philanthropy,” Scott said.